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CV

Professional Summary

A data-driven Project Manager that focuses on achieving KPIs, nurturing long-term relationships, meeting deadlines without compromising quality, experienced across organization, agency and in-house environments.

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What you'd
love
about me

 Project Management    eCommerce Strategies     Efficiency Enhancement  

 Digital Marketing    Profit Growth    Budget Optimization 

 Business Branding     Relationship management    Strategic Decisions 

Tools
I'm in love with

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Work Experience

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Jan 2022 - Current

General Manager

  • Overseeing daily business operations

  • Working directly with Government Departments, Banks and business relevant parties

  • Improving revenue, analyzing accounting and financial data

  • Creating and managing budgets, ensure cash flow runs smoothly

  • Developing and implementing growth strategies

  • Evaluating performance and productivity

  • Hiring employees, ensure employees perform while maintaining a healthy workplace culture

  • Managing marketing initiatives and executing strategic decisions

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May 2021 - Dec 2021

Digital Project Manager

With more than 100 Boutique stores all over the world, Origani is an Australian luxury organic skincare brand. The company has been shifting from brick and mortar business model to eCommerce space.

  • Managing multiple Shopify stores including developing and integrating with external apps

  • Using JIRA and ASANA to coordinate across in‑house and agencies

  • Analyzing project requirements and preparing budgets and schedules

  • Developing detailed designs, plans, and monitoring progress as well as writing up reports

  • Liaising with relevant teams, clients, and managers for the duration of the project

  • Being able to work on a wide range of tasks when there is a shortage of resource

  • Conducting market research for projects' viability and feasibility decision

  • Establishing good relationships with clients and other professionals

  • Aligning digital marketing strategies with overall business goals

  • Keeping abreast of all developments in digital marketing

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Jan 2019 - Sep 2020

Digital Marketing Specialist

  • Managed digital activities across in‑house and outsource.

  • Planned, strategised, launched and monitored monthly digital activities to increase Online Sales. Worked closely with Sales and Logistics teams to make strategic decisions while supporting bricks‑and‑mortar.

  • Coordinated between graphic designer, content writer and developers to run monthly campaigns.

  • Performed Email marketing, Google Ads (Search, Display and Shopping; ROAS: 1:5 to 1:20), Social Media Advertising (retargeting, conversions, brand awareness and store traffic; ROAS: 1:2 to 1:5), influencer marketing, affiliate marketing, SMS marketing.

  • Managed content marketing across different online channels. Achievements: #MyOriganiCreation project is a successful User Generated Content project, #OriganiMonthlyGift is an evergreen program that generates a consistent organic growth of followers.

  • Successfully lead a Magento 2 website development project. Communicate with the IT team on a daily basis and maintain a 90% success rate of monthly new developments. Managed 2 website projects simultaneously: Magento and Shopify.

  • Assisted the company expands to China with NIHAO Global as a partner. Experience the website transformation and a new ecosystem.

  • Experienced in Microsoft NAV Dynamics with main focus on stock level.

  • Achievements: Increase Online revenue (MOM growth rate is 67%, Annual Growth rate is 430%), surface the brand across Online channels with consistent organic growth, build a team of 7 dedicated members.

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August 2020 - January 2021

Account Manager

  • With more than 300 sites across Australia and serving over 23,000 clients, atWork Australia is a leading Disability Employment Service provider.

  • Being the key account manager between Employers, Job seekers, Job Coaches and Service Managers, I have successfully broken Victoria's monthly record within the first 2 months (18 placements compared to the previous record of 16).

  • Progressively broaden AWA employers' networks by personally bringing onboard both small businesses and large organisations (Swinburne University and VicRoads). As a result, I have exceeded my monthly KPIs.

  • I have also managed to utilise my previous digital experience to enhance my team's workflow, identify flaws and improve the internal processes.

  • Personally, I truly enjoy the opportunities to improve interpersonal, negotiating and networking skills which help me coordinate my team and deliver desired results.

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May 2018 - December 2018

SEO and Social Media Coordinator

  • Performed on‑page and off‑page optimisation

  • Defined, developed and monitored social media advertising

  • Managed social media pages and generated branded content

  • Created and optimised landing pages

  • Executed content marketing and email marketing strategies

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January 2018 - April 2018

Market Research Intern

  • Conducted research on South Australia’s infrastructure investments.

  • Contributed in producing annual report for Adelaide property market.

Education

2017 - 2018

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Royal Melbourne Institute of Technology

Master of Marketing

2014 - 2016

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Royal Melbourne Institute of Technology

Bachelor of Commerce

Certificates

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March - July 2023

University of Economics Ho Chi Minh City

Corporate Tax & Financial Accounting

March - May 2021 (On hold)

Australian Institute of ICT

Diploma of Information Technology

2021

Code Academy

HTML & CSS

2021

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Australian Marketing Institute

Professional Member

2020

University of California

Initiating & Planning Projects

2019 - 2020

Ads Search & Analytics Certifications

Credential ID 46147230 & Credential ID 34072288

 Get in Touch

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Let's expand our network!

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